Photograph: Shane Rounce on Unsplash

Learn Courses preview Course plans by Shane Rounce. Enrolment is not open.

← All courses

Warm sunlight dissolving into soft circles of light

Photograph: Shane Rounce on Unsplash

Course plan · Enrolment not openCreative marketing · Self-paced

Build a worthwhile reader newsletter

With Shane Rounce

I want to build build a worthwhile reader newsletter around original exercises, practical feedback and a finished project. This plan bundles related themes into one clear learning route; the actual lessons, reading permissions and teaching arrangements still need producing and confirming.

4 weeks16 learning hoursSelf-paced

I’m developing this course as part of Learn Courses. This is the full teaching plan, ready to review before I produce the lessons and open enrolment.

IS THIS FOR YOU?

Who I’m building this for

Writers building a direct opt-in readership.

Before you begin

A notebook or accessible writing tool and a way to read the supplied text-first material.
No formal writing qualification is required. Bring a small existing project or use the invented project supplied with the course.
Use my own work, public-domain material or expressly permitted sources. Sharing personal experiences is optional.

PROPOSED COURSE FEE

£79

Provisional planning figure, not an approved price, booking invitation or promise of availability. The estimate assumes reusable self-paced lessons and bounded support. Lesson production, access period and the feedback model need costing before sale. Tax treatment and any concession scheme need review before launch.

Planning price only. Enrolment is closed and no payment is taken.

Explore a sample learning space →

The sample is fictional. It is separate from this course’s future lessons.

A PRACTICAL NEXT STEP

What you’ll be able to do

Define who it is for, what it provides and a sustainable sending rhythm.
Draft a signup page with clear expectations and no preselected consent.
Prepare useful issues that balance new work, context and a specific invitation.
Create a measurement and retention plan that separates delivery, opens and meaningful reader actions.

THE TEACHING PLAN

Your next 4 weeks

A clear route through the subject, with something to make, test or reflect on at every stage.

MODULE 1

Give the newsletter a job

I want this session to develop give the newsletter a job through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.

Your practical activity: Define who it is for, what it provides and a sustainable sending rhythm.
How I’ll check your understanding: Submit the exercise and a short craft note: define who it is for, what it provides and a sustainable sending rhythm. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.

MODULE 2

Design an honest invitation

I want this session to develop design an honest invitation through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.

Your practical activity: Draft a signup page with clear expectations and no preselected consent.
How I’ll check your understanding: Submit the exercise and a short craft note: draft a signup page with clear expectations and no preselected consent. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.

MODULE 3

Write the first three editions

I want this session to develop write the first three editions through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.

Your practical activity: Prepare useful issues that balance new work, context and a specific invitation.
How I’ll check your understanding: Submit the exercise and a short craft note: prepare useful issues that balance new work, context and a specific invitation. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.

MODULE 4

Review with useful measures

I want this session to develop review with useful measures through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.

Your practical activity: Create a measurement and retention plan that separates delivery, opens and meaningful reader actions.
How I’ll check your understanding: Submit the exercise and a short craft note: create a measurement and retention plan that separates delivery, opens and meaningful reader actions. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.

PUT IT INTO PRACTICE

Your final project

Prepare a complete, truthful campaign or professional-practice pack for one invented or expressly permitted creative project. Join the module outputs into a usable reader journey, test every destination in preview and show what still needs approval before publication.

What you’ll produce

Give the newsletter a job: the original exercise, a revised version where relevant and a short account of the chosen approach.
Design an honest invitation: the original exercise, a revised version where relevant and a short account of the chosen approach.
Write the first three editions: the original exercise, a revised version where relevant and a short account of the chosen approach.
Review with useful measures: the original exercise, a revised version where relevant and a short account of the chosen approach.
A concise project statement, source-and-rights record and revision or testing log.
A clear statement of what I am willing to share and what must remain private.

What good work looks like

Intent and craft: 30 marks for purposeful choices that the submitted work demonstrates.
Development: 25 marks for meaningful experiments, revision and an explained response to feedback.
Coherence and usability: 25 marks for an integrated portfolio or practical pack suited to its intended audience.
Reflection and sources: 20 marks for clear process notes, honest attribution and appropriate privacy boundaries. Completion requires at least 70/100, all exercises and correction of any unresolved source-rights or privacy issue. Literary taste, personal disclosure, publication acceptance and sales are not marking criteria.

Resources for your learning

An original demonstration and an exercise sheet for give the newsletter a job.
An original demonstration and an exercise sheet for design an honest invitation.
An original demonstration and an exercise sheet for write the first three editions.
An original demonstration and an exercise sheet for review with useful measures.
A rights-cleared reading or reference packet with accessible formats and brief source notes.
A portfolio or campaign workbook, revision log, peer-feedback guide and completed capstone reference.
An assessment rubric and an equivalent-access evidence template.

A course you can access

Provide text-first lessons, edited transcripts and captions for every recording.
Support screen readers, keyboard navigation, readable formatting and low-bandwidth downloads.
Offer equivalent written or recorded evidence; live attendance and rapid spoken responses are not required by default.
Allow an invented or indirect writing route and private tutor submission where a subject feels personal. Provide content notes and a clear support boundary before enrolment.

FINISH WITH SOMETHING USEFUL

How you’ll complete the course

Complete the four original exercises and a revision or testing record.
Submit the capstone with a source-and-influence statement and meet the published 70/100 rubric.
Respond to feedback or explain a reasoned decision to retain the original choice.
No public performance, personal disclosure, external publication or commercial sale is required. Completion is internal recognition of assessed work, not external accreditation.

Completion will describe the work you have done. No external accreditation or professional qualification is claimed.

BEFORE I OPEN ENROLMENT

What I still need to finish

I’ll turn this plan into a delivered course once the teaching material and the learning service are ready.

Write and review the original lessons, exercise sheets, assessment guidance and reference submissions for this exact plan.
Confirm who is qualified and available to teach or review the subject. Shane is the proposed course owner; this plan does not claim another poet has agreed to teach or that Shane holds a specialist qualification.
Select an original, public-domain or licensed reading packet and complete the source-and-rights ledger before uploading any text, image or recording.
Pilot the complete course with access testing, realistic study time, feedback turnaround and an alternative route for each required activity.
Approve the fee, tax treatment, refund terms, access period, moderation and support boundaries before accepting bookings.
Test server-side paid access, private submissions, tenant isolation, asset permissions and payment reconciliation before enrolment.
Publish truthful course status and tutor details only after agreement; do not present Poetry School’s tutors, course brands, student work or private teaching materials as mine.

The ideas behind the course

My published articles are background reading for this plan. The full lessons, activities and assessment material still need producing.

EXPLORE THE ACADEMY

See how the learning space feels.

Try the fictional learner demo →