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← All courses Course plan · Enrolment not openCreative marketing · Self-pacedTurn a creative practice into a clearly scoped paid offer
With Shane Rounce
I want to build turn a creative practice into a clearly scoped paid offer around original exercises, practical feedback and a finished project. This plan bundles related themes into one clear learning route; the actual lessons, reading permissions and teaching arrangements still need producing and confirming.
4 weeks16 learning hoursSelf-paced
I’m developing this course as part of Learn Courses. This is the full teaching plan, ready to review before I produce the lessons and open enrolment.
IS THIS FOR YOU?Who I’m building this for
Writers and artists considering workshops or creative services.
Before you begin
- A notebook or accessible writing tool and a way to read the supplied text-first material.
- No formal writing qualification is required. Bring a small existing project or use the invented project supplied with the course.
- Use my own work, public-domain material or expressly permitted sources. Sharing personal experiences is optional.
PROPOSED COURSE FEE£79
Provisional planning figure, not an approved price, booking invitation or promise of availability. The estimate assumes reusable self-paced lessons and bounded support. Lesson production, access period and the feedback model need costing before sale. Tax treatment and any concession scheme need review before launch.
Planning price only. Enrolment is closed and no payment is taken.
Explore a sample learning space →The sample is fictional. It is separate from this course’s future lessons.
A PRACTICAL NEXT STEPWhat you’ll be able to do
- Write a narrow workshop or service brief grounded in actual experience.
- Estimate preparation, delivery, administration, access and support using explicit assumptions.
- Draft scope, cancellation, rights and support questions for proper review before sale.
- Design an opt-in trial and an evidence checklist for deciding whether the offer is ready.
THE TEACHING PLANYour next 4 weeks
A clear route through the subject, with something to make, test or reflect on at every stage.
01MODULE 1Name the outcome I can deliver
I want this session to develop name the outcome I can deliver through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.
- Your practical activity
- Write a narrow workshop or service brief grounded in actual experience.
- How I’ll check your understanding
- Submit the exercise and a short craft note: write a narrow workshop or service brief grounded in actual experience. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.
02MODULE 2Separate the costs
I want this session to develop separate the costs through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.
- Your practical activity
- Estimate preparation, delivery, administration, access and support using explicit assumptions.
- How I’ll check your understanding
- Submit the exercise and a short craft note: estimate preparation, delivery, administration, access and support using explicit assumptions. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.
03MODULE 3Make terms understandable
I want this session to develop make terms understandable through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.
- Your practical activity
- Draft scope, cancellation, rights and support questions for proper review before sale.
- How I’ll check your understanding
- Submit the exercise and a short craft note: draft scope, cancellation, rights and support questions for proper review before sale. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.
04MODULE 4Pilot before scaling
I want this session to develop pilot before scaling through a short original demonstration, a guided experiment and a revised piece. I separate an observable craft decision from a matter of taste and leave room for different voices.
- Your practical activity
- Design an opt-in trial and an evidence checklist for deciding whether the offer is ready.
- How I’ll check your understanding
- Submit the exercise and a short craft note: design an opt-in trial and an evidence checklist for deciding whether the offer is ready. Show one deliberate choice, an alternative I tried and what I changed after review. Feedback addresses the work rather than judging the writer’s life or requiring agreement with a particular viewpoint.
PUT IT INTO PRACTICEYour final project
Prepare a complete, truthful campaign or professional-practice pack for one invented or expressly permitted creative project. Join the module outputs into a usable reader journey, test every destination in preview and show what still needs approval before publication.
What you’ll produce
- Name the outcome I can deliver: the original exercise, a revised version where relevant and a short account of the chosen approach.
- Separate the costs: the original exercise, a revised version where relevant and a short account of the chosen approach.
- Make terms understandable: the original exercise, a revised version where relevant and a short account of the chosen approach.
- Pilot before scaling: the original exercise, a revised version where relevant and a short account of the chosen approach.
- A concise project statement, source-and-rights record and revision or testing log.
- A clear statement of what I am willing to share and what must remain private.
What good work looks like
- Intent and craft: 30 marks for purposeful choices that the submitted work demonstrates.
- Development: 25 marks for meaningful experiments, revision and an explained response to feedback.
- Coherence and usability: 25 marks for an integrated portfolio or practical pack suited to its intended audience.
- Reflection and sources: 20 marks for clear process notes, honest attribution and appropriate privacy boundaries. Completion requires at least 70/100, all exercises and correction of any unresolved source-rights or privacy issue. Literary taste, personal disclosure, publication acceptance and sales are not marking criteria.
Resources for your learning
- An original demonstration and an exercise sheet for name the outcome i can deliver.
- An original demonstration and an exercise sheet for separate the costs.
- An original demonstration and an exercise sheet for make terms understandable.
- An original demonstration and an exercise sheet for pilot before scaling.
- A rights-cleared reading or reference packet with accessible formats and brief source notes.
- A portfolio or campaign workbook, revision log, peer-feedback guide and completed capstone reference.
- An assessment rubric and an equivalent-access evidence template.
A course you can access
- Provide text-first lessons, edited transcripts and captions for every recording.
- Support screen readers, keyboard navigation, readable formatting and low-bandwidth downloads.
- Offer equivalent written or recorded evidence; live attendance and rapid spoken responses are not required by default.
- Allow an invented or indirect writing route and private tutor submission where a subject feels personal. Provide content notes and a clear support boundary before enrolment.
FINISH WITH SOMETHING USEFULHow you’ll complete the course
- Complete the four original exercises and a revision or testing record.
- Submit the capstone with a source-and-influence statement and meet the published 70/100 rubric.
- Respond to feedback or explain a reasoned decision to retain the original choice.
- No public performance, personal disclosure, external publication or commercial sale is required. Completion is internal recognition of assessed work, not external accreditation.
Completion will describe the work you have done. No external accreditation or professional qualification is claimed.
BEFORE I OPEN ENROLMENTWhat I still need to finish
I’ll turn this plan into a delivered course once the teaching material and the learning service are ready.
- Write and review the original lessons, exercise sheets, assessment guidance and reference submissions for this exact plan.
- Confirm who is qualified and available to teach or review the subject. Shane is the proposed course owner; this plan does not claim another poet has agreed to teach or that Shane holds a specialist qualification.
- Select an original, public-domain or licensed reading packet and complete the source-and-rights ledger before uploading any text, image or recording.
- Pilot the complete course with access testing, realistic study time, feedback turnaround and an alternative route for each required activity.
- Approve the fee, tax treatment, refund terms, access period, moderation and support boundaries before accepting bookings.
- Test server-side paid access, private submissions, tenant isolation, asset permissions and payment reconciliation before enrolment.
- Publish truthful course status and tutor details only after agreement; do not present Poetry School’s tutors, course brands, student work or private teaching materials as mine.
FURTHER READINGThe ideas behind the course
My published articles are background reading for this plan. The full lessons, activities and assessment material still need producing.