Photograph: Shane Rounce on Unsplash

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A bicycle against a colourful wall covered in street art

Photograph: Shane Rounce on Unsplash

Course plan · Enrolment not openCommunities and communication · Self-paced

Social publishing with clear evidence and useful destinations

With Shane Rounce

I teach social publishing with clear evidence and useful destinations through a practical project, worked examples and checks that another person can repeat. This is a complete course plan; lesson recordings, workbooks and delivery are still to be produced.

4 weeks16 learning hoursSelf-paced

I’m developing this course as part of Learn Courses. This is the full teaching plan, ready to review before I produce the lessons and open enrolment.

IS THIS FOR YOU?

Who I’m building this for

Small business owners and content teams.

Before you begin

A computer with a current browser and permission to use the project material.
Basic familiarity with the subject and the ability to prepare and share a small digital project.
No client records, credentials or production changes are needed for the exercises.

PROPOSED COURSE FEE

£99

Provisional planning figure, not an approved price or an offer for sale. I have assumed reusable self-paced lessons and bounded support. Production effort, access period, assessment support and tax treatment need confirming before sale.

Planning price only. Enrolment is closed and no payment is taken.

Explore a sample learning space →

The sample is fictional. It is separate from this course’s future lessons.

A PRACTICAL NEXT STEP

What you’ll be able to do

Write a channel brief with an actual destination and a verifiable claim.
Create image, excerpt and crop variants with meaningful labels for demonstrations.
Assign content ownership, approval, expiry and response responsibilities.
Compare referrals and useful actions while respecting consent and avoiding inflated reach claims.

THE TEACHING PLAN

Your next 4 weeks

A clear route through the subject, with something to make, test or reflect on at every stage.

MODULE 1

Choose the audience action

I explain the decisions behind choose the audience action using worked examples, a deliberately broken case and a corrected version. The lesson distinguishes what the evidence establishes from what still needs checking.

Your practical activity: Write a channel brief with an actual destination and a verifiable claim.
How I’ll check your understanding: Submit the working artefact and a short evidence note for module 1: write a channel brief with an actual destination and a verifiable claim. Include the initial state, the chosen change, a meaningful failure case and the result of the check. I review whether the evidence supports the conclusion and return specific revisions where it does not.

MODULE 2

Prepare coherent share assets

I explain the decisions behind prepare coherent share assets using worked examples, a deliberately broken case and a corrected version. The lesson distinguishes what the evidence establishes from what still needs checking.

Your practical activity: Create image, excerpt and crop variants with meaningful labels for demonstrations.
How I’ll check your understanding: Submit the working artefact and a short evidence note for module 2: create image, excerpt and crop variants with meaningful labels for demonstrations. Include the initial state, the chosen change, a meaningful failure case and the result of the check. I review whether the evidence supports the conclusion and return specific revisions where it does not.

MODULE 3

Build a review calendar

I explain the decisions behind build a review calendar using worked examples, a deliberately broken case and a corrected version. The lesson distinguishes what the evidence establishes from what still needs checking.

Your practical activity: Assign content ownership, approval, expiry and response responsibilities.
How I’ll check your understanding: Submit the working artefact and a short evidence note for module 3: assign content ownership, approval, expiry and response responsibilities. Include the initial state, the chosen change, a meaningful failure case and the result of the check. I review whether the evidence supports the conclusion and return specific revisions where it does not.

MODULE 4

Measure the intended journey

I explain the decisions behind measure the intended journey using worked examples, a deliberately broken case and a corrected version. The lesson distinguishes what the evidence establishes from what still needs checking.

Your practical activity: Compare referrals and useful actions while respecting consent and avoiding inflated reach claims.
How I’ll check your understanding: Submit the working artefact and a short evidence note for module 4: compare referrals and useful actions while respecting consent and avoiding inflated reach claims. Include the initial state, the chosen change, a meaningful failure case and the result of the check. I review whether the evidence supports the conclusion and return specific revisions where it does not.

PUT IT INTO PRACTICE

Your final project

Build and document a complete practical project for social publishing with clear evidence and useful destinations. Use an invented organisation or an expressly permitted personal project, join the four module artefacts into one coherent result and demonstrate a normal journey, a failure state and a recovery or revision.

What you’ll produce

Module 1 artefact: Write a channel brief with an actual destination and a verifiable claim.
Module 2 artefact: Create image, excerpt and crop variants with meaningful labels for demonstrations.
Module 3 artefact: Assign content ownership, approval, expiry and response responsibilities.
Module 4 artefact: Compare referrals and useful actions while respecting consent and avoiding inflated reach claims.
A concise project brief, source and rights record, evidence log and handover with known limitations.

What good work looks like

Choose the audience action: 20 marks for a correct artefact, justified decisions and repeatable evidence.
Prepare coherent share assets: 20 marks for a correct artefact, justified decisions and repeatable evidence.
Build a review calendar: 20 marks for a correct artefact, justified decisions and repeatable evidence.
Measure the intended journey: 20 marks for a correct artefact, justified decisions and repeatable evidence.
Integration and handover: 20 marks for a coherent project, source acknowledgement, appropriate access and a clear explanation of remaining limits. Pass requires at least 70/100 and correction of any privacy, access or destructive-operation defect before completion.

Resources for your learning

A worked example and a deliberately broken fixture for choose the audience action.
A worked example and a deliberately broken fixture for prepare coherent share assets.
A worked example and a deliberately broken fixture for build a review calendar.
A worked example and a deliberately broken fixture for measure the intended journey.
A social publishing with clear evidence and useful destinations workbook with evidence prompts and the capstone marking sheet.
A transcript, caption file and text-first lesson version for every recording.
A downloadable source-and-rights checklist and a sample completed project handover.

A course you can access

Provide edited captions, transcripts and a text-first route through every lesson.
Use keyboard-operable exercises, visible focus, legible contrast and no essential autoplay or motion.
Supply downloadable instructions and low-bandwidth alternatives; avoid timed assessment as a default.
Offer equivalent written evidence where live attendance or spoken presentation is a barrier and document support before enrolment.

FINISH WITH SOMETHING USEFUL

How you’ll complete the course

Submit all four module artefacts and respond to assessment feedback.
Complete the capstone at 70/100 or above with no unresolved access, privacy or destructive-operation defect.
Explain a meaningful failure case and the limits of the result in the evidence log.
Completion records describe assessed participation; I am not claiming external accreditation.

Completion will describe the work you have done. No external accreditation or professional qualification is claimed.

BEFORE I OPEN ENROLMENT

What I still need to finish

I’ll turn this plan into a delivered course once the teaching material and the learning service are ready.

Produce and editorially review the four lessons, worked examples, broken fixtures and marking guidance for social publishing with clear evidence and useful destinations.
Build and test the course-specific workbook and capstone reference project using synthetic or permitted material.
Pilot the complete learner journey, including mobile, keyboard, captions, assessment feedback and recovery from interrupted access.
Approve the actual price, tax treatment, refund terms, access period, support boundaries and any cohort dates before accepting payment.
Implement and test authentication, server-side paid entitlements, webhook reconciliation, private asset access and tenant isolation before unlocking paid lessons.
Confirm tutor availability, feedback turnaround, moderation responsibilities and capacity before advertising tutor-led support.
Review source licences, sample rights and current official technical guidance before recording or publishing the material.

The ideas behind the course

My published articles are background reading for this plan. The full lessons, activities and assessment material still need producing.

EXPLORE THE ACADEMY

See how the learning space feels.

Try the fictional learner demo →